Using AgeWise to Engage Readers
Therese Frare and Joyce Remy in Licensed Content, Social Media
Today’s web users want good content when they visit a website, email newsletter or social media platform. If your content only pertains to advertising your business, then you are not taking the opportunity to establish trust and to engage in conversations with your community. But finding the time to produce content that is of interest to your visitors is often the biggest challenge.
IlluminAge can help. We now offer AgeWise, a content service that provides subscribers with articles and shortened posts that support marketing and education in healthcare, senior living, and aging services. These articles can be used in an integrated communications marketing plan and are well-suited for print and email newsletters, blogs, websites, and Facebook.
Use AgeWise articles to:
- Create confidence
- Integrate your communications
- Engage readers with timely topics.
Create Confidence: When you put AgeWise content up on your website, newsletter, blog or Facebook page, you create confidence because your readers see you as a source of information and as an authority on aging services. It is no small task staying up to date on current trends – our senior writer Joyce Remy spends at least 3 hours a day keeping her finger on the pulse. She peruses government and agency and university publications, as well as the popular press, to see what topics are resonating with the public.
Integrate your communications: AgeWise is designed to be used in an integrated communications plan across your various communication platforms. For instance, when IlluminAge published an article titled Too Late to Quit Smoking? in our Aging in Stride eNews. We also referenced the article on our Facebook page post about the American Cancer Society’s Great American Smokeout. In this way, your message will reach your community – whether they prefer email, or Facebook, or going to your website, and so on.
Engage readers with timely topics: People like to engage in conversations about current events. Currently on AgeWise, you will find articles with titles such as: SHIP Programs Help Seniors Save Money on a Medicare Drug Plan, Supporting Male Caregivers, and Help Protect Senior Loved Ones from Dangerous Falls.
Another example is the recent AgeWise article about the new movie Contagion, starring Kate Winslet, Gwyneth Paltrow, Jude Law and Matt Damon. People enjoy talking about popular culture and this fictional film is an ideal topic for those in health care who want to encourage emergency preparedness. The movie is about a global pandemic caused by a rapidly spreading virus and parts of the movie were filmed at Centers for Disease Control (CDC) headquarters and CDC scientists were consulted to make the movie as accurate as possible.
If you are interested in supplementing your communications program with the AgeWise service, please contact us and consider trying it free for a month. It is easy to use and it will save you valuable time and resources.